8. Use of cookies and other technologies
We use the following cookies and other third-party technologies on our website. Unless otherwise specified for the individual technologies, this is done on the basis of your consent in accordance with Art. 6 (1) (a) GDPR. The data collected in this context will be deleted after the relevant purpose has been fulfilled and we have ended the use of the respective technology. You can withdraw your consent at any time with effect for the future. Further information on your withdrawal options can be found in the section "cookies and further technologies". Further information, including the basis of our cooperation with the service providers can be found within the respective technologies. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.
Other providers of web analytics - and online-marketing-services
8.1 Use of Matomo as a software solution for web analytics
For the purpose of web analytics, the software Matomo of InnoCraft Ltd., 7 Waterloo Quay, PO Box 625, 6140 Wellington, New Zealand automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymised user profiles will not be merged with personal data about the bearer of the pseudonym without explicit consent of the user, which must be given separately. The data processing by Matomo takes place on our servers.
8.2 Use of Hotjar for web analytics
For the purpose of web analytics, technologies of Hotjar Ltd, Dragonara Business Centre 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta (hereinafter "Hotjar") are used to automatically collect and store data (IP address, time of visit, device and browser information as well as information on your use of our website), from which user profiles are created using pseudonyms. Cookies can be used for this purpose. The pseudonymised user profiles are not merged with personal data about the bearer of the pseudonym without the express consent of the user, which must be given separately. Hotjar acts on our
behalf.
Our service providers are located and/or use servers in the following countries, for which the European Commission has established an adequate level of data protection by decision: United Kingdom, USA.
The adequacy decision for the USA applies as the basis for third country transfers, provided that the respective service provider is certified. Certification is available.
8.3 Google Ads
We use Google Ads and in connection therewith the Google Ads Remarketing Tag, operated by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland and Google LLC., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
If you have reached our website via an advertisement in Google search or on other websites, Google wants to set "cookies" in your browser in order to recognise it. Google uses cookies to measure the success of the ads by collecting the number of views (frequency). This data is also transmitted to Google servers in the USA and, in addition to the unique cookie ID, may contain opt-out information from your browser to prevent further targeting by advertising.
This can be done across devices if you have consented to Google in accordance with Art. 6 para. 1 item a) GDPR that the information from the browsing history of your respective devices is linked to your Google account. For example, advertising can be displayed in your smartphone browser in accordance with your interests, which were determined based on your browsing behaviour in browsers of other devices, such as PCs or tablets. Google creates usage profiles from your data for the purpose of target group-oriented advertising and market research and also evaluates these for the purpose of designing its own offers. In order to revoke your consent, you may, for example, deactivate Google's cross-device personalised advertising: https://myadcenter.google.com/home?hl=de For more information, click here: https://support.google.com/ads/answer/7395996
We have not included a Google-Ads tag on our website and do not use Google‘s conversion tracking and remarketing solutions. We can use this to set up an audience source on our website and thus reach users who have already visited our website. This allows our advertisements to be displayed to you as you continue to browse. Google Cookies or other identifiers stored in your browser are used to recognise your browser.
We do not pass on data from visitors to our website and the actions they take there to Google Ads.
In accordance to Art. 6 I lit. f) GDPR our legitimate interest in using Google Ads is to advertise our offers and to attract new customers.
You can prevent cookies from being saved by selecting "block cookies" in your browser settings. Data is only collected if you have activated cookies for analysis and marketing purposes. To view your cookie settings and change them if necessary, please see at 2.1.
Additionally, all common browsers offer you options for individual handling of cookies. You can install appropriate add-ons or specify that only third-party cookies are blocked, that all cookies are deleted after closing the browser (NOTE: The same then also applies to opt-out-cookies) or that websites are generally not allowed to track user activity (do-not-track).
You can also install AdBlocker add-ons or plug-ins. You can deactivate Google tracking and the use of cookies and device detection here:
https://www.google.com/settings/ads/onweb#display_optout. Cookies from www.googleadservices.com werden generell blockiert. As an alternative, you can manage the use of device detection in your settings, as described here: https://support.google.com/ads/answer/1660762#mob
You may, however, experience a reduction in the functionality of our website.
You can deactivate interest-based ads of the providers that are part of the self-regulatory campaign "About Ads" via the link http://www.aboutads.info/choices. Furthermore, you can also disable cookies for interest-based advertising via the ad network initiative by following the instructions at: http://www.networkadvertising.org/managing/opt_out.asp .
For more information on data protection and advertising at Google, please see: https://policies.google.com/privacy or https://policies.google.com/technologies/ads and in general https://marketingplatform.google.com/about/
8.4 hCaptcha
We use the hCaptcha anti-bot service (hereinafter "hCaptcha") on our website. This service is provided by Intuition Machines, Inc., a Delaware US Corporation ("IMI"). hCaptcha is used to check whether the data entered on our website (such as on a login page or contact form) has been entered by a human or by an automated program. To do this, hCaptcha analyzes the behavior of the website or mobile app visitor based on various characteristics. This analysis starts automatically as soon as the website or mobile app visitor enters a part of the website or app with hCaptcha enabled. For the analysis, hCaptcha evaluates various information (e.g. IP address, how long the visitor has been on the website or app, or mouse movements made by the user). The data collected during the analysis will be forwarded to IMI. hCaptcha analysis in the "invisible mode" may take place completely in the background. Website or app visitors are not advised that such an analysis is taking place if the user is not shown a challenge. According to the data processing agreement and information provided by Intuition Machines, Inc., your IP address is protected by hashing and anonymization and processed within the EEA. Data processing is based on Art. 6(1)(f) of the GDPR (DSGVO): the website or mobile app operator has a legitimate interest in protecting its site from abusive automated crawling and spam. IMI acts as a "data processor" acting on behalf of its customers as defined under the GDPR, and a "service provider" for the purposes of the California Consumer Privacy Act (CCPA). For more information about hCaptcha and IMI's privacy policy and terms of use, please visit the following links: https://www.hcaptcha.com/privacy and https://www.hcaptcha.com/terms.
8.5 OpenStreetMap
We use a map excerpt from OpenStreetMap on our website (https://www.openstreetmap.de/), which is an open source mapping service to help you locate us and thus simplify your planning. In order for you to have access to the map, your IP address is forwarded to OpenStreetMap servers after you have explicitly requested the content to be displayed.
When using the route planner function, the location of your starting point will also be sent there. Our legitimate interest according to Art. 6 I lit. f) DSGVO for the use of the map service is the display and convenient locatability of our site.
If you would like to find out how your data is stored on OpenStreetMap, please visit the OpenStreetMap privacy page https://wiki.osmfoundation.org/wiki/Privacy_Policy or https://wiki.openstreetmap.org/wiki/DE:Legal_FAQ
8.6 Seed calculator
For the seed calculator, we use the technical solution of the ‚Micro-Farm Planner‘ from Rukola Soft UG (haftungsbeschränkt), Schierkenring, 14, 38543 Hillerse, Germany. Further information on data processing can be found here: https://www.micro-farm-planner.com/en/imprint-and-data-protection/