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Access for specialized resellers
You are running a Natural Foods Store or a specialised Online-Store and would like to offer our organic seed products?
Click here for the Resellers-Access
Any other commercial resellers, who for example are filling up seeds themselves, are kindly asked to address their enquiry via telephone or email directly to us: +49 (0) 6035 1899-0.
Privacy and Cookie Policy
Thank you for visiting our website. As the protection of your data is of particular concern to us, we will only ever use it within the limits of the Federal Data Protection Act and the General Data Protection Regulation. If a link directs you to another website, please use the information on data protection provided there. We do not have any influence on the data protection practices of other site operators.
Unless otherwise specified in detail, our service providers and partners mentioned here process your personal data transmitted when using our website in third countries either on the basis of an adequacy decision of the EU Commission in accordance with Art. 45 GDPR (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en) or on the basis of a data processing agreement using the EU standard contractual clauses in accordance with Art. 46 para. 2 items c) and d) GDPR; in this agreement, the provider has undertaken to comply with EU data protection standards.
Responsible for the processing of your personal data is:
Bingenheimer Saatgut AG
Kronstr. 24
61209 Echzell
datenschutz@bingenheimersaatgut.de
Table of contents
1. Contact options and your rights
2. Collection and processing of data upon visiting our website
2.1. Information on cookies
2.2. Matomo (formerly Piwik) web analytics
2.3. Google Ads, Google Remarketing Tag
2.4. Google reCAPTCHA
2.5. Google Fonts
3. Data processing for enquiries submitted via our contact form or by e-mail
4. Integration of the Trusted Shops Trustbadge
5. Dispatch of rating reminders via e-mail by Trusted Shops
6. Comments function
7. Newsletter subscription
8. Registration of a customer account
9. Data processing for the performance of contracts
10. Privacy policy for our social media presence and messengers
10.1. Instagram
10.2. Vimeo channel
1. Contact options and your rights
Being the data subject, you have the following rights:
a) Right of access by the data subject
You have the right to request confirmation from us as to whether your personal data is being processed by us. Furthermore, you have the right to information regarding your personal data that is being processed by us, in accordance with Art. 15 GDPR.
b) Right to Rectification
You have the right to rectification or completion of your data, in accordance with Art. 16 GDPR.
c) Right to be forgotten
You have the right to have your personal data deleted with immediate effect in accordance with Art. 17 GDPR.
- In case they are no longer needed
- In case you have objected to processing on the basis of a special situation on your part and the legitimate interests on our side do not prevail
- In case your data is processed unlawfully
- In case the deletion is necessary for the fulfilment of a legal obligation
- In case you have revoked a consent required for the processing of your data
d) Right to Restriction of Processing
You have the right to restrict the processing of your personal data in accordance with Art. 18 of the GDPR.
- In case you oppose the accuracy of your personal data while we are reviewing it
- In case the processing of your data is unlawful
- In case your data is no longer required by us but you need it to assert, exercise or defend legal claims
- In case you have objected to the processing of your data and it is still unclear whether our legitimate interest prevails
e) Right to Data Portability
You have the right to portability of your data in accordance with Art. 20 GDPR.
f) Revocation of consent-based processing
You have the right to revoke your consent at any time and with effect for the future if we process your personal data for certain purposes.
g) Right to Object
RIGHT TO OBJECT IN CASE OF PROCESSING BASED ON LEGITIMATE INTERESTS
YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA IF THE PROCESSING IS CARRIED OUT BASED ON OUR LEGITIMATE INTERESTS AND THERE ARE REASONS BASED ON YOUR PARTICULAR SITUATION.
RIGHT TO OBJECT TO DIRECT MARKETING
YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF DIRECT MARKETING, IN ACCORDANCE WITH ART. 21(2) GDPR.
YOU CAN SEND YOUR OBJECTION AT ANY TIME AND IN INFORMAL FORM TO THE CONTACT INFORMATION ABOVE.
h) How do I exercise my rights?
You can exercise all your rights mentioned above, for example by sending an e-mail to us at datenschutz@bingenheimersaatgut.de. For further contact details, please refer to section 1 above.
If you have any questions regarding the collection, processing or use of your personal data, for information, correction, restriction or deletion of data as well as revocation of any consent given or objection to a specific use of data, please contact our data protection commissioner.
Responsible company:
Bingenheimer Saatgut AG
Kronstr. 24
61209 Echzell
Tel: +49 6035 18 99-0
Our external data protection officer
(Law firm):
Feuerhake Anwaltskanzlei
Maja Reuter
Obere-Masch-Str. 22
D-37073 Göttingen
Tel: +49 551 53 11 924
datenschutz@bingenheimersaatgut.de
i) Right of appeal
You have the right to complain to a supervisory authority, in particular to the State Commissioner for Data Protection responsible for us:
Der Hessische Beauftragte für Datenschutz und Informationsfreiheit
(Prof. Dr. Alexander Roßnagel)
Postfach 3163
D-65021 Wiesbaden
E-Mail: Poststelle@datenschutz.hessen.de
Tel: +49 611 14080
Fax: +49 611 1408900
You are free to lodge the complaint with the supervisory authority of your place of residence.
Here you can find a list of the data protection commissioners of the federal states:
https://www.bfdi.bund.de/DE/Service/Anschriften/Laender/Laender-node.html
2. Collection and processing of data upon visiting our website
- Every time you visit our website, data is stored in log files:
- Name of the retrieved file
- Date and time of retrieval
- Transmitted data volume
- Report of successful retrieval
- Web browser
- Operating system
- Country of origin of the requesting system
- Website from which you have accessed our site (referrer)
- Sub-websites you visit on our website
- IP-addresses of the requesting computers
These data are not merged and therefore do not allow any conclusions to be drawn about specific persons. After 7 days, the log files are deleted.
We use these log files for anonymous statistical analysis in order to optimise our website and its content and to ensure the functionality and protection of our IT systems, and thus the protection of the data we process and, if necessary, to provide law enforcement authorities with the necessary information in the event of attacks on our IT systems. These are our legitimate interests in accordance with Art. 6 para. 1 item f) GDPR. We store the data of the log files of our server separately from any other personal data. They are deleted as soon as they are no longer required to fulfil the purpose for which they were stored or if their storage is inadmissible for other legal reasons.
The data collected from you when visiting our website and using our forms (contact request, registration, customer account registration, search terms, etc.) is processed on the servers of our host provider on our behalf. The servers are located within the EU. To ensure the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.
In accordance with Art. 6 para. 1 item f) GDPR, our legitimate interest in the use of this service is the fault-free output and presentation of our web offer, as well as the maintenance of information security.
2.1. Information on cookies
We use cookies to optimise our internet presence, to make visiting our website attractive, to enable the use of certain functions, to display suitable products and for market research. These cookies are small text files that are saved to your computer when visiting a website. Cookies contain a unique identifier: the cookie ID. This enables the visited websites and servers to recognise and assign the specific internet browser. Thereby we can provide you with a better access to our site. Recognition prevents you, for example, from having to re-enter login data or from having your shopping basket deleted when you browse other pages. In accordance with Art. 6 para. 1 item f) GDPR, our legitimate interest in the use of cookies is to provide intuitive use and easy access to our website.
What to do if you do not want that:
To prevent cookies from being stored, you can select “block cookies” in your browser settings. However, this may restrict the functionality of our website for you. Additionally, all common browsers offer you options for individual handling of cookies. You can install appropriate add-ons or set them to block only third-party cookies, to delete all cookies after closing the browser or to generally not allow websites to track user activity (do-not-track).
For information on the respective browsers, see the following links:
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Microsoft Edge: https://support.microsoft.com/de-de/help/4027947/microsoft-edge-delete-cookies
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14
Firefox: https://support.mozilla.org/de/products/firefox/protect-your-privacy/cookies
Opera: https://help.opera.com/de/latest/web-preferences/#cookies
In accordance with the law, we can store cookies on your device if they are absolutely necessary for the functioning of this site. For all other types of cookies, we require your permission.
Some of the cookies we use are deleted again at the end of the browser session, i.e. after you close your browser (session cookies). Other cookies remain on your terminal device and enable us to recognise your browser the next time (persistent cookies). For the duration of storage, please refer to the following table and the overview in the cookie settings of your web browser. This site uses different types of cookies. There are some cookies placed by third parties that appear on our site.
At any time, you can change or revoke your consent from the cookie statement on our website.
When contacting us regarding your consent, please indicate your consent ID and the date.
2.2. Matomo (formerly Piwik) web analytics
We use the web analytics service Matomo, operated by Innocraft Ltd., 150 Willis St, 6011 Wellington, New Zealand.
Matomo analyses the way in which the website is used by you. For this purpose, cookies (see above) may be placed on the system you use when visiting our website. Your IP address, time, place and frequency of your visit to our website are transmitted to our servers with the aid of the cookie and processed there for the purpose of analysing website use. Your IP address is anonymised immediately. Pseudonymised usage profiles are created with the help of the collected information. This data will not be merged with any other personal data stored about you unless you have expressly consented and will not be used to identify you. In accordance with Art. 6 para. 1 item f) GDPR, our legitimate interest in using this service is to analyse our offer and the reach of our website and to optimise it for our visitors.
Data is only collected if you have activated cookies for analysis purposes. To view your cookie settings and change them if necessary, please see at 2.1.
Please note that after deleting all cookies, your selection of cookies will also be automatically reset and the next time you visit the website, you will be asked to make a selection again.
For more information, please see Matomo's privacy policy at:
https://matomo.org/privacy-policy/
2.3. Google Ads, Google Remarketing Tag
We use Google Ads and in connection therewith the Google Ads Remarketing Tag, operated by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland and Google LLC., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
If you have reached our website via an advertisement in Google search or on other websites, Google wants to set "cookies" in your browser in order to recognise it. Google uses cookies to measure the success of the ads by collecting the number of views (frequency). This data is also transmitted to Google servers in the USA and, in addition to the unique cookie ID, may contain opt-out information from your browser to prevent further targeting by advertising.
This can be done across devices if you have consented to Google in accordance with Art. 6 para. 1 item a) GDPR that the information from the browsing history of your respective devices is linked to your Google account. For example, advertising can be displayed in your smartphone browser in accordance with your interests, which were determined based on your browsing behaviour in browsers of other devices, such as PCs or tablets. Google creates usage profiles from your data for the purpose of target group-oriented advertising and market research and also evaluates these for the purpose of designing its own offers. In order to revoke your consent, you may, for example, deactivate Google's cross-device personalised advertising: https://www.google.com/settings/ads/onweb/
For more information, click here: https://support.google.com/ads/answer/7395996
We have added a Google Ads tag to our website. It is a web tagging library for Google's website analytics and conversion tracking. We can use this to set up an audience source on our website and thus reach users who have already visited our website. This allows our advertisements to be displayed to you as you continue to browse. Google Cookies or other identifiers stored in your browser are used to recognise your browser.
Furthermore, we use event snippets, with which we pass data of visitors to our website and the actions they take there to Google Ads, e.g. for target group assignment. According to Google, the data is pseudonymised.
In accordance with Art. 6 para. 1 item f) GDPR, our legitimate interest in the use of these services is to assess the success of our advertising campaigns and to increase them in the future. Furthermore, we want to show you the advertisements that interest you. If we have obtained your consent, which can be revoked at any time (e.g. the consent to store cookies), the processing is based on Art. 6 para. 1 item a) GDPR.
You can prevent cookies from being saved by selecting "block cookies" in your browser settings. Data is only collected if you have activated cookies for analysis and marketing purposes. To view your cookie settings and change them if necessary, please see at 2.1.
Additionally, all common browsers offer you options for individual handling of cookies. You can install appropriate add-ons or specify that only third-party cookies are blocked, that all cookies are deleted after closing the browser (NOTE: The same then also applies to opt-out-cookies) or that websites are generally not allowed to track user activity (do-not-track).
You can also install AdBlocker add-ons or plug-ins. You can deactivate Google tracking and the use of cookies and device detection here: https://www.google.com/settings/ads/onweb#display_optout . Cookies from www.googleadservices.com are generally blocked. As an alternative, you can manage the use of device detection in your settings, as described here: https://support.google.com/ads/answer/1660762#mob . You may, however, experience a reduction in the functionality of our website.
You can deactivate interest-based ads of the providers that are part of the self-regulatory campaign "About Ads" via the link http://www.aboutads.info/choices. Furthermore, you can also disable cookies for interest-based advertising via the ad network initiative by following the instructions at: http://www.networkadvertising.org/managing/opt_out.asp .
For more information on data protection and advertising at Google, please see: https://policies.google.com/privacy or https://policies.google.com/technologies/ads and in general https://marketingplatform.google.com/about/
2.4. Google reCAPTCHA
Our website is using the Google reCAPTCHA service, operated by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland and Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This service enables us to check whether human beings or automated programs (bots) are entering data on our website, e.g. in request forms. reCAPTCHA analyses your user behaviour as soon as you open one of our pages. It is transmitting and analysing your IP-address, time spent on our website or cursor-movements around the reCAPTCHA-field to servers owned by Google in Ireland and possibly also in the USA.
If you are logged into your Google account, this data may be merged with other of your personal data. According to Google, this is not the case if you are not logged in. If you want to prevent this as much as possible, we advise you to log out of your Google profile before visiting our website.
In accordance with Art. 6 para. 1 item f) GDPR, our legitimate interest in using this service is to protect our pages from abusive automated spying and from SPAM.
You can find more information about Google reCAPTCHA here:
https://www.google.com/recaptcha/intro/ and Google’s privacy policy here:
https://policies.google.com/privacy?hl=en
2.5. Google Fonts
We use fonts from Google (Google Fonts) on our website, operated by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland and Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
By accessing one of our pages, a direct connection is established between your browser and, if applicable, not only the Google servers in Ireland, but also those in the USA, in order to embed the fonts. In addition to the date and time of your visit and the URL of the website accessed, your IP address is also transmitted to Google and processed there. In accordance with Art. 6 para. 1 item f) of the GDPR, our legitimate interest in the use of Google Fonts is the output of our texts that is compatible on all devices and their quick integration on the website.
For more information on Google's terms of use and privacy policy, please visit:
https://policies.google.com/privacy?hl=en&gl=de
3. Data processing for enquiries submitted via our contact form or by e-mail
If you use the contact form on our website or send us an e-mail, we process the personal data you voluntarily provide there (e.g. your name and e-mail address) in order to respond to your enquiry.
We delete or block your data if it is no longer required to fulfil the purpose for which it was stored, if its storage is inadmissible for other legal reasons or if you request the deletion or blocking of your data.
In accordance with Art. 6 para. 1 item f) GDPR, our legitimate interest is to make it easier for visitors of our website to contact us. The data is processed on a server within the EU. To protect the security of your data during transmission, we use state-of-the-art encryption procedures (e.g. SSL) via HTTPS.
When communicating by e-mail, complete data security cannot be guaranteed. Despite transport encryption, unencrypted e-mails may be read by unauthorised third parties.
4. Integration of the Trusted Shops Trustbadge
The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops trustmark and any ratings collected, as well as to offer Trusted Shops products to buyers after they have placed an order.
This serves to protect our legitimate interests in optimal marketing by ensuring the safety of your purchase in accordance with Art. 6 para. 1 s. 1 item f) GDPR, which prevail in the context of a balancing of interests. The Trustbadge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. A CDN provider (content delivery network) provides the Trustbadge as part of order processing. Trusted Shops GmbH also uses service providers from the USA. An adequate level of data protection is guaranteed. Additional information on the data protection of Trusted Shops GmbH can be found here.
When calling up the Trustbadge, the web server automatically saves a server log file, which contains your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call. Individual access data is stored in a security database for the analysis of security anomalies. The log files are automatically deleted no later than 90 days after creation.
If you choose to use Trusted Shops products after completing an order, or if you have already registered for the use of Trusted Shops products, further personal data will be transferred to Trusted Shops GmbH. The contractual agreement between you and Trusted Shops applies. For this purpose, personal data is automatically collected from the order data. Whether you as a buyer are already registered for product use is automatically checked using a neutral parameter: the email address hashed by cryptological one-way function. Before transmission, the e-mail address is converted into this hash value, which cannot be decrypted by Trusted Shops. The parameter is automatically deleted after being checked for a hit.
This is necessary for the fulfilment of our and Trusted Shops' predominant legitimate interests in the performance of the buyer protection linked to the respective and specific order and the transactional valuation services in accordance with Art. 6 para. 1 s. 1 item f) GDPR. Further details, including the objection, can be found in the Trusted Shops privacy policy linked above and in the Trustbadge.
5. Sending rating reminders via e-mail by Trusted Shops
If you have expressly consented to do so during or after your order in accordance with Art. 6 para. 1 s. 1 item a) GDPR, we will transmit your e-mail address to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne (www.trustedshops.de) so that they can send you a feedback reminder by e-mail.
Your declaration of consent is completely voluntary and can be revoked by you at any time. If you choose to withdraw your consent, we will delete your data or restrict processing by putting it on a blacklist. Your consent can be revoked at any time by sending a message to the contact option described below or directly to Trusted Shops.
6. Comments function
Within our shop, you can make public comments or contributions. In addition to your voluntary information - name or nickname - we temporarily store your IP address. In accordance with Art. 6 para. 1 item f) GDPR, it is our legitimate interest, also for our own protection, to enable identification by law enforcement authorities if the author of a comment violates criminal law norms or the rights of third parties (e.g. through insults, hate comments, etc.).
7. Newsletter subscription
To receive the latest offers, dates, advertising or similar information about us by e-mail on a regular basis, you can subscribe to our newsletter.
This requires your express consent. We use the double opt-in procedure: First, you enter your name and e-mail address, including optional interests if applicable, and after registering you will receive an e-mail informing you of your subscription to the newsletter. You will then be asked for confirmation via the link provided. This serves the purpose, among others, of preventing the misuse of third-party e-mail addresses. Registration, confirmation or deregistration are logged by us, i.e. your IP address and the time of registration, confirmation or deregistration are stored so that we can prove that your consent meets the legal requirements, which corresponds to our legitimate interests in accordance with Art. 6 para. 1 item f) GDPR. The legal bases are: Art. 6 para. 1 item f) GDPR and Art. 7 para. 2 No. 3 and para. 3 German Fair Trade Practices Act (UWG).
The subscription to the newsletter can be revoked by at any time for the future. Your declaration of consent is completely voluntary. To do so, click on the "unsubscribe" link in one of the newsletters or inform us of your revocation by other means using the contact details provided. If you choose to unsubscribe, we will delete your data from our servers as well as from the servers of rapidmail or restrict the processing by blacklisting. Data that has been kept by us for other purposes (e.g. e-mail addresses for the members' area) remains unaffected by this. The legitimacy of the data processing operations already carried out remains unaffected by the revocation.
Description and purpose: We use rapidmail to send newsletters. The provider is rapidmail GmbH, Wentzingerstraße, 21, 79106 Freiburg, Germany. Among other things, rapidmail is used to organise and analyse the dispatch of newsletters. The data you enter for the purpose of receiving the newsletter is saved on rapidmail's servers in Germany.
For the purpose of analysis, the emails sent with rapidmail contain a tracking pixel that connects to rapidmail's servers on opening the email. In this way, it can be seen whether a newsletter message has been opened. Furthermore, with the help of rapidmail we can ascertain whether and which links in the newsletter message are being clicked on. Each link in the e-mail is a tracking link, enabling us to count the number of clicks. Depending on the font used to design the newsletter in question, a connection to external servers such as Google Fonts takes place.
For this analysis, the emails sent contain single-pixel technologies (e.g. WebBeacons, tracking pixels) that are saved on our website. For the evaluations, we link in particular the following "newsletter data
- the page from which the page was requested referrer URL),
- the date and time of the request,
- the description of the type of web browser used,
- the IP address of the requesting computer,
- the e-mail address,
- the date and time of registration and confirmation
and the single-pixel technologies with your e-mail address or your IP address and, if applicable, an individual ID. Links contained in the newsletter may also contain this ID.
The legal basis for the data processing is Art. 6 para. 1 lit. a)
If you would like rapidmail not to analyse your data, you need to unsubscribe from the newsletter. To do so, we provide a corresponding link in every newsletter message. You can also unsubscribe directly on the website.
Further data protection information: For more details, please refer to the privacy notices of rapidmail at: https://www.rapidmail.de/datensicherheit.
For more information on the analysis functions of rapidmail, please refer to the following link: https://www.rapidmail.de/wissen-und-hilfe
8. Registration of a customer account
You can register on our website and create a customer account. For the opening of your customer account, we process the data voluntarily provided by you (e.g. name, address, date of birth, e-mail address, telephone number, fax number or bank details). Mandatory fields marked as such must be completed by you, as we cannot complete the opening of the account without this information. The purpose of the customer account is to simplify the ordering process or establishment of contact. For future visits to our website, you do not have to re-enter the data necessary for the fulfilment of the contract, instead you log in with your login data. Your previous orders or enquiries are stored here. The login data must not be passed on to third parties and must be kept secure to prevent unauthorised access by other persons.
At any time, you can delete your customer account by using the function provided for this purpose in the customer account or by requesting deletion using the contact details provided.
We regularly delete inactive customer accounts for the purpose of data economy. We will notify you of the intended deletion well in advance so that you are able to back up your data stored in the customer account or reactivate your account.
9. Data processing for the fulfilment of contracts
If you conclude a contract with us, for example for the delivery of goods, the provision of a service or the creation of a piece of work we process the data you provide (e.g. name, address, date of birth, e-mail address, telephone number, fax number and bank details) for the purpose of processing the contract. Mandatory fields marked as such must be completed by you, as we are unable to fulfil the contract without this information. SSL (Secure Socket Layer) encrypted data is transmitted and processed in our customer database within the EU.
In order to protect us from fraud, we may process this data to identify atypical order transactions (e.g. if the same addresses are given in a large number of orders placed at the same time using different customer accounts). This serves to protect legitimate interests in accordance with Art. 6 para. 1 item f) GDPR.
When you order goods, we transmit the data required for delivery to a transport company in encrypted form for the purpose of delivery and notification thereof.
We transmit the payment data provided for the processing of the contract, such as name and address, account and credit card numbers, checksums or TANs in encrypted form to the payment service provider selected by you or commissioned by us or to the credit institution commissioned with the payment. In part, the payment service providers process this data on their own responsibility. The payment service provider may forward your data to credit agencies for identity verification and fraud prevention, e.g. to prevent payment with blocked credit cards. For more information, please refer to the privacy policy of the respective payment service provider. In case you already have an existing customer account with a payment service provider, you will be prompted to register with them during the ordering process. In this case, the payment service provider processes your data and the respective privacy policy applies.
The legal basis for data processing is Art. 6 para. 1 item b) GDPR, as well as Art. 6 para. 1 item f) GDPR, as we have a legitimate interest in offering our customers secure and simple payment options.
In the event that payment of the invoice amount is overdue, we reserve the right to pass on your above-mentioned data to a debt collection agency or a law firm, if necessary to courts and public authorities, for the enforcement of our claims on the basis of legitimate interests in accordance with Art. 6 para. 1 item f) GDPR.
We also transmit your data contained in the invoice to a tax office for financial accounting purposes. It is our legitimate interest to have effective and competent accounting by specialists and to streamline the administrative workload within our company.
Due to legal obligation in accordance with Art. 6 para. 1 item c) GDPR, we transmit your data contained in the invoice to the tax authorities.
In accordance with Art. 6 para. 1 item f) GDPR we reserve the right to further legally permitted use of your data after fulfilment of the contract on the basis of legitimate interest, especially the increase of customer loyalty through advertising. For this purpose, we may send you offers and information by letter post, as well as - insofar as we are permitted to do so according to § 7 III UWG - direct advertising for our own similar goods or services by e-mail. Therefore, we may transfer the necessary data (name and address) to a service provider who processes them on our behalf in order to send the advertising mailings. You can object to the storage and use of your data for this purpose at any time using the contact details provided. After objection to the use for advertising purposes, we restrict the processing of your data for further use and delete it after expiry of the retention periods under tax and commercial law, unless you have consented to the further use or we need the data to protect our legitimate interests in accordance with Art. 6 para. 1 item f) GDPR in order to be able to assert or defend any legal claims in connection with the contract.
10. Privacy policy for our social media presence and messengers
10.1. Instagram
When visiting our Instagram profile, the aforementioned social networking service (Instagram) processes your data as follows:
- Your IP address (according to Instagram, IP addresses originating from the EU are anonymised and deleted after 90 days)
- The device you are using and your approximate location
When being logged in to Instagram, the social networking service will associate this visit and your use of our profile (likes, shares, comments, messages, etc.) to your profile using a cookie stored on your device with your Instagram ID. Based on this data, content or advertising can be offered to you in a personalized way. In order to avoid this, you should log out of Instagram, delete the cookies present on your device, exit and restart your browser. As a result, you can use our Instagram profile without linking the activity to your account.
Even if you are not logged in but have an Instagram account, Instagram may process the data collected when you visit our site and your interactions with our profile using cookies stored on your device to create a so-called shadow profile that is assigned to your Instagram account the next time you log in from the same device or browser. This happens with all Instagram profiles and also when browsing other pages that have an Instagram plugin embedded. Should you wish to prevent this, you should also delete the cookies present on your device as well as close and restart your browser. Extensions are also offered for all common browsers to prevent tracking, especially Instagram tracking.
Instagram also uses the data collected when you visit our Instagram profile to provide us with statistical information about activity on our site.
Instagram uses the data for its own purposes and may also share it with third parties, e.g. other Facebook companies and external partners. The data is also processed on servers in third countries. According to Instagram's own information, the data is processed there on the basis of a data processing agreement using the EU standard contractual clauses to Art. 46 (2) c),d), in which the provider has undertaken to comply with EU data protection standards. We have no information on the form and extent to which Instagram stores the data, or how long it is stored. Instagram provides general information about this at: https://help.instagram.com/155833707900388/ . The same link provides contact information for the assertion of your rights against Instagram, which are listed under paragraph 1.
10.2. Vimeo channel
When you use our Vimeo channel, operated by Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA Vimeo processes the following data from you:
The provider places cookies in your browser. If you are logged into Vimeo, your activities will be merged with other personal data already stored there and assigned to your profile. You can change your cookie preferences here: https://vimeo.com/cookie_policy. Information that and when you visited the site is also collected, as well as your approximate location for language settings, browser and device. This can be done across devices so that, for example, you can be shown ads in your smartphone browser that match your interests as determined by your browsing behaviour in browsers on other devices, such as PCs or tablets.
Vimeo creates usage profiles from your data for the purpose of target group-oriented advertising and market research and also evaluates these for the purpose of designing its own offers.
You can customise your privacy options and privacy settings for account and videos as indicated in Vimeo's privacy policy: https://vimeo.com/privacy.
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